SEO URLs Migration & 301 Redirect

What is SEO URLs Migration?

SEO (Search Engine Optimization) is to ensure that a website can be found in search engines for words and phrases relevant to what that website offers. Therefore, if your online store already has a position in search ranking, it is really important to migrate SEO URL so that your business will continue working effectively as before.

 

 

Each platform has its own structure and rule to write the website address. Therefore when you move your store to a new platform, you cannot keep the same URL by default. There are many sites that users have been building up and developing to have a certain position in Google ranking. It will be a huge damage to your online business if customers cannot find your site at a good place as usual, and they are likely to come to other choices. Even you find a solution to enhance new links, your regular customers could not find your website with the old address and probably meet “404 page not found” error.

Especially, it would be a huge damage if they already registered an account or placed orders in your store. Certainly, while re-platforming for a better customer’s experience, no merchant wants to lose customers.

Currently, LitExtension provides SEO URLs Migration to help you preserve the old SEO URL. Since not all platforms can use both solutions, LitExtension will help to find out which one is suited for you.

What is 301 Redirect?

301 redirect is a permanent redirect process from one site to another site or one page to another page. This is an implementation of code to send users from one URL to another automatically. Actually, the redirect practice is an effective way to send the messages to both your customers and the search engines system that the page has already been removed. In this case, they would be pointed to the new page automatically without the possibility of meeting the 404 error.

 

  

With 301 redirect procedure, you have a chance to change your URLs to another, which may be friendlier or displayed in the string as you want (with third party adjusting it) while the old entity’s addresses still work normally. If you use 301 redirects, your customers can find your website by both the old and the new URL. Simply, when someone clicks to your store’s old address (or any product URL) or type it on google search bar, they will be automatically led to another page which is active with what they are looking for and represented by new URL. 301 redirects can help your site to increase the reference URL to your page.

The practice eliminates the case of meeting 404 page not found error. This thing also works even you remove your old site permanently. In addition, corresponding links generated by the new site will be given equivalent PageRank as the old ones. Old URLs will be moved and saved in the target site with respective new URLs. The most important thing is that old and new URLs have the same domain.

The significant difference between Migrate SEO and 301 redirect is that with SEO, your products will be displayed under 2 different addresses, but just only one in 301 redirect. 301 redirect is often used for hosted target carts such as Shopify, BigCommerce, Weebly, Squarespace, etc.